Posts tagged customers
Sales: Using the Law of Expectation
May 22nd
Studies in persuasion technology show that what you expect tends to be realized. I call this “the Law of Expectation“, which is also one of the tenants of sales. As a sales professional, your expectations influence reality. I recently came across a movie called, “What the Bleep Do We Know?” It explains how our thoughts and intentions shape our reality. If you haven’t seen the movie, I urge you to do so. Read the rest of this entry »
Conducting an Effective Customer Satisfaction Program
May 17th
Most customer interaction studies have a couple of core issues that we’d like to measure. Among the top are satisfaction, importance, and loyalty. Satisfaction is how satisfied are your customers with respects to the various services and attributes of your engagement with over-all product/service satisfaction, pre-sales support, ongoing support and customer service, and cancellation reasons and drop-outs.
Importance covers what is really important to your customers and what are not. For example: if most of your customers think on-site support is not very important, having a high satisfaction score on that will not significantly affect the bottom-line.
How to Make Money Selling on Online Auctions
May 6th
In today’s economy more people are looking for ways to earn some extra cash. Even those who typically stay at home are looking to break into the work force in a way that allows them to keep up their daily responsibilities but still provides a little extra income. Work from home opportunities are popular on the internet however, a lot of times, these so called opportunities are nothing more than scams designed to take your money not let you make any. An exception to this is building your own business by selling items on online auctions. Read the rest of this entry »
The Ways To Protect Your Customers
Apr 28th
Customers security is one of the prime considerations of any retail outlet today. Whilst implementing key marketing strategies in order to promote products and increase sales, retail managers also need to be thinking about how safe their customers feel in-store and ways they can improve the attractiveness of their space for shoppers.
Sales-boosting Strategies
Apr 19th
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality.
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. Read the rest of this entry »
