MLM Prospects

Original Author: Wayne Wu

What do prospects consider to be most important when making a decision to join a company? Is it company image? Company management experience, perhaps? A company’s product line, literature, history and heritage? How about potential earnings?

Multi-Level Marketing or MLM industry legend Tom “Big Al” Schreiter, who comes face-to-face with thousands of people every year through the generic MLM training tours he does all over the world, discovered none of the above were of significant concern to prospects.

What he discovered were the top three things that influenced a prospects decision to signup, by a land slide, had nothing to do with the company providing the opportunities or the products. Read the rest of this entry »